Form, functionality, and precision with style. These straightforward and timeless watches will overcome any challenge – anytime, anywhere. With their tough, raw, and bold aesthetic they embody contemporary masculinity.

  • Concept One Solar - Black

    Concept One Solar features our solar movement, Ronda 215. With a battery that converts sunlight into power, you have the freedom to enjoy today without having to remember to charge the watch tomorrow. Plus, its tool-free changeable strap system makes it easy to get the look you want, anytime.

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  • Concept One Solar - Blue

    Concept One Solar features our solar movement, Ronda 215. With a battery that converts sunlight into power, you have the freedom to enjoy today without having to remember to charge the watch tomorrow. Plus, its tool-free changeable strap system makes it easy to get the look you want, anytime.

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  • Concept One Solar - Storm

    Concept One Solar features our solar movement, Ronda 215. With a battery that converts sunlight into power, you have the freedom to enjoy today without having to remember to charge the watch tomorrow. Plus, its tool-free changeable strap system makes it easy to get the look you want, anytime.

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  • I.N.O.X. Quartz

    A watch that embodies the original Swiss Army Knife™ heritage, then reinvents it with a unique design DNA for the future. Engineered and manufactured in Switzerland, the I.N.O.X. Quartz watch combines precision with everyday functionality. It features a matte dial with raised indexes and luminous hands for day-to-night readability, plus a date display at 6 o’clock. A brushed and polished bezel with anti-scratch treatment adds refinement, while the interchangeable rubber strap system ensures versatile, comfortable wear.

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  • Air Pro Automatic

    The Air Pro Automatic is a flight-ready timepiece built for precision and endurance. Its three-dimensional dial allows tracking of up to three time zones, with the second time zone indicated via a dedicated GMT hand. Powered by the Swiss Made Sellita SW330-2 automatic movement with a 56-hour power reserve, it features two crowns: a screw-down crown at 4 o’clock for time and a second at 2 o’clock for the GMT functions. It offers ISO shock and water resistance up to 200 m, plus oversized hands and markers filled with Swiss Super-LumiNova®.

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  • Swiss Army Chrono

    Exceptionally engineered to deliver in any challenging condition; the Swiss Army Chronograph is where resilience and uncompromising accuracy converge. Equipped with Swiss made Ronda 5030.D movement, plus three sub-dials for split timing; it’s a master of precision. The integrated tachymeter on the polished stainless steel bezel expertly tracks distance and time. The adjustable mesh bracelet allows for customizable sizing. Use it to track your progress on gym circuits or record global mileage on flights.

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  • Swiss Army Chrono

    Exceptionally engineered to deliver in any challenging condition; the Swiss Army Chronograph is where resilience and uncompromising accuracy converge. Equipped with Swiss made Ronda 5030.D movement, plus three sub-dials for split timing; it’s a master of precision. The integrated tachymeter on the polished stainless steel bezel expertly tracks distance and time. The adjustable mesh bracelet allows for customizable sizing. Use it to track your progress on gym circuits or record global mileage on flights.

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  • Swiss Army Chrono

    Exceptionally engineered to deliver in any challenging condition; the Swiss Army Chronograph is where resilience and uncompromising accuracy converge. Equipped with Swiss made Ronda 5030.D movement, plus three sub-dials for split timing; it’s a master of precision. The integrated tachymeter on the polished stainless steel bezel expertly tracks distance and time. The adjustable mesh bracelet allows for customizable sizing. Use it to track your progress on gym circuits or record global mileage on flights.

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  • Swiss Army Automatic

    Swiss Army Automatic symbolizes technicality at its most evolved level. Utilitarian but design-conscious; it flexes with a variety of tasks seamlessly. The streamlined dial with raised numerals and oversized SuperLuminova® lit hands ensure 24-hour readability. The Sellita SW200 Automatic Date movement sets an exacting standard for accuracy. Lets its unwavering confidence simplify your everyday challenges.

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  • Swiss Army Quartz

    Functional simplicity; epitomized in a timepiece. Make Swiss Army Quartz your go-everywhere ally for outdoor adventures. Pragmatic, yet fresh in its design DNA, it seamlessly slots into every scenario with its dependable engineering and pioneering technicality. The streamlined dial with raised numerals and oversized SuperLuminova ® lit hands ensure easy 24-hour readability. The Ronda 517 Quartz Day-Date movement sets a meticulous standard for calendar organization and timepiece accuracy. Add its exacting capability to your life.

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  • I.N.O.X. Carbon Mechanical

    Prestigious mechanical engineering with a high-tech twist: meet the I.N.O.X. Carbon Mechanical. This watch was created with our renowned Swiss expertise and quality, but there’s nothing traditional about its appearance. Edgy yet lightweight carbon composite offers the ultimate in strength and durability, even when pushed to extremes. Super-LumiNova® hands and indexes give great readability, and the scratch-resistant sapphire crystal means you can focus on the bigger picture. This is a high-spec watch that delivers optimal performance and state-of-the-art style. It even comes with an exclusive Spartan PS knife with sleek matte black handles to complete your action essentials.

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  • Journey 1884

    A mountain guide knows they need to read the signs in the natural world around them. They respond to the terrain and changes in weather, and spot potential problems before they happen. The Journey 1884 with quartz movement embodies this pioneering spirit. Its antimagnetic protection guards against inaccuracy caused by electropollution. This, combined with its built-in shock resistance and high-quality rubber strap for versatile, comfortable wearing, makes it an ideal partner in time.

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  • Journey 1884 Automatic - blue dial / brown wood & blue rubber straps

    Meet the Journey 1884 with automatic movement, built to help you navigate the urban landscape. Featuring an elegant ceramic bezel and echoes of the iconic Swiss hiking signs, it’s inspired by nature but city savvy. Shock resistance ensures impeccable performance, and it comes with an elegant wood strap plus extra blue rubber strap and accessories wallet for added versatility. Being prepared means you can make split-second decisions and tackle life with confidence.

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  • Dive Pro Quartz Steel Black

    Get acquainted with your new piece of pro kit. Dive Pro Quartz lives up to its name with its reliability, resilience and technical skill. This is a watch of resolute strength and intelligent subaquatic details. Featuring the iconic unidirectional bezel with twenty-minute markers and crafted in hardy stainless steel, it counters every challenge.

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  • Dive Pro Quartz Titanium Yellow

    The epitome of diving dependability: meet our Dive Pro Quartz. Masterfully skilled and technically disciplined, it’s a timepiece in an underwater league of its own. With water-resistant credentials of up to 300 m, crafted in resilient titanium, plus a unidirectional bezel with a highly visible 20-minute scale, it commands aquatic authority.

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  • Journey 1884

    Tuning in to your environment means you can respond and adapt at speed. The Journey 1884 with quartz movement was designed in homage to both the natural world and its engineering DNA. With its antimagnetic protection to shield the movement from electropollution, you can trust its accuracy in any surroundings, and the steel bracelet makes a strong style statement. Reflecting its industrial roots in the finishing, engraved 1884 date and Swiss-Army-Knife-inspired shapes, it will guide you to journey adventurously – the Swiss way.

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