Made To Be Prepared

Discover smart, masterful solutions built from a belief that being prepared makes life better.

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When Swiss Army Knifeโ„ข founder Karl Elsener opened his cutlerโ€™s workshop in 1884, he had no idea what the future would hold. But he did know he could be ready for anything if he had a solution that made life better. In that spirit, he managed to create what would become a global icon of preparedness. And thatโ€™s why being best prepared is not just our mantra. Itโ€™s our way of life. And it couldnโ€™t be easier to embrace.


With the Swiss Army Knifeโ„ข, youโ€™ll be ready to master the everyday. Built with uncompromising quality down to the last detail, youโ€™ll discover that every tool is well thought-out and designed to simply serve its purpose perfectly. With this legacy of reliability and Swiss mastery behind you, youโ€™ll have nothing but a feeling of total preparation ahead.

Your Swiss Army Knifeโ„ข is made to be prepared. And so are you.

Be Best Prepared