Made To Be Prepared

Discover smart, masterful solutions built from a belief that being prepared makes life better.

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When Swiss Army Knife™ founder Karl Elsener opened his cutler’s workshop in 1884, he had no idea what the future would hold. But he did know he could be ready for anything if he had a solution that made life better. In that spirit, he managed to create what would become a global icon of preparedness. And that’s why being best prepared is not just our mantra. It’s our way of life. And it couldn’t be easier to embrace.


With the Swiss Army Knife™, you’ll be ready to master the everyday. Built with uncompromising quality down to the last detail, you’ll discover that every tool is well thought-out and designed to simply serve its purpose perfectly. With this legacy of reliability and Swiss mastery behind you, you’ll have nothing but a feeling of total preparation ahead.

Your Swiss Army Knife™ is made to be prepared. And so are you.

Bes Best Prepared